First of all, you need to understand what Facebook Reels is?
– Reels is a feature that allows users to create and share short video clips on the social network Facebook, similar to TikTok. The videos posted on Reels will easily trend, thereby reaching more users. This is an opportunity for video content creators to make money from Facebook Reels.
– Ways to make money on Facebook Reels
– Below are some ways to make money from Reels that Facebook supports directly on their app.
-Make money from Reels advertising
– You can completely make money from Facebook Reels by embedding ads into Reels. These new advertising options are currently available in the US, – Canada, Mexico, and 50 other countries. According to TechCrunch, the revenue from ads will be shared: 55% for content creators and 45% for Facebook.
Currently, Reels has 2 forms of advertising: direct advertising and in-stream advertising.
Direct advertising is a form of inserting short ads into the videos you are currently streaming to make money. You can choose the video you want to make money with ads at the beginning of the video, mid-roll ads, or image ads. Facebook will then adjust the ad experience to suit viewers based on their viewing location.
On-demand in-stream advertising is short ads that you can insert into videos to make money.
Conditions to enable making money from direct advertising on Reels:
Have a minimum of 10,000 followers
Achieve 600,000 minutes of video views in 60 days, of which 60,000 minutes must be live video
Must stream at least 3 videos in 30 days.
Conditions to enable making money from in-stream advertising on Reels:
Have at least 5000 followers
Achieve 60,000 minutes of video views in 60 days
Stream at least 5 videos in 30 days created by yourself
Make money from Facebook stars (Stars on reels)
Meta also announced that viewers will be able to give “stars” to content creators while watching their Reels. For each Facebook star received, content creators will receive a coin from Meta. This is a way to make money on reels similar to Facebook livestreaming.
Conditions to enable making money from Facebook Stars:
Live in a qualifying country (including Vietnam)
Have a minimum of 1000 followers continuously for 60 days
Make money from subscription packages
Subscription packages allow fans to access premium content on your Facebook. Fans will have to pay this fee monthly to you, and of course, they will also receive exclusive benefits from you such as discounts when shopping, special badges…
Have a minimum of 10,000 followers or 250 returning viewers/week
Have a minimum of 50,000 interactions with reels or achieve at least 180,000 minutes of views
Make money from Reels additional reward program
Since the launch of Reels, Meta has tried many ways for content creators to make money from their projects, including the Reels Play reward program, rewarding anyone with Reels that reach at least 1,000 views within 30 days.
The Reels Play reward program rewards up to $35,000 per month for creators, but it is a feature only for invited individuals. And this is also a feature inherited from Instagram.